Privacy policy
Last updated: April 29, 2026
At Vitality Flow, we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (“POPIA”). This policy explains how we collect, use, store, and protect your personal information.
📋 1. Responsible Party
Vitality Flow is the “Responsible Party” (as defined under POPIA) responsible for your personal information.
Contact Details:
Email: support@vitalityflow.com
📥 2. Personal Information We Collect
We may collect and process the following personal information:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Payment details (processed securely by third-party providers)
- IP address and device/browser information
- Order history and transaction details
🎯 3. Purpose of Processing
We collect and process your personal information for the following purposes:
- To process and deliver your orders
- To communicate with you regarding purchases or support queries
- To provide customer service
- To improve our website and user experience
- To send marketing communications (only with your consent)
- To detect and prevent fraud or unlawful activity
We will only process your information where we have a lawful basis under POPIA.
🍪 4. Cookies & Tracking
We use cookies and similar technologies to:
- Improve site functionality
- Analyse website traffic and usage
- Personalise your shopping experience
- Deliver relevant advertising
You may disable cookies in your browser settings at any time.
🤝 5. Sharing of Personal Information
We may share your personal information with trusted third parties, including:
- Payment gateways and processors
- Courier and logistics companies
- IT and website service providers
- Marketing and analytics platforms
All third parties are required to treat your information confidentially and only process it for agreed purposes.
🌍 6. Cross-Border Data Transfers
Some of your personal information may be stored or processed outside South Africa.
In such cases, we ensure that:
- The recipient country has adequate data protection laws; or
- Appropriate safeguards are in place to protect your information
🔐 7. Security Safeguards
We take reasonable technical and organisational measures to protect your personal information against:
- Loss
- Misuse
- Unauthorised access
- Disclosure or alteration
🧾 8. Your Rights Under POPIA
In terms of POPIA, you have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your data
- Object to the processing of your information
- Withdraw consent at any time
- Lodge a complaint with the regulator
🏛️ 9. Information Regulator (South Africa)
If you believe your personal information has been processed unlawfully, you may contact the Information Regulator:
Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za
⏳ 10. Data Retention
We retain your personal information only for as long as necessary to:
- Fulfil the purposes outlined in this policy
- Comply with legal and regulatory obligations
👶 11. Children’s Privacy
Our website is not intended for individuals under the age of 18.
We do not knowingly collect personal information from minors.
🔄 12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time.
Updates will be posted on this page with a revised effective date.
📩 13. Contact Us
If you have any questions, requests, or concerns about your personal information, please contact us:
Email: support@vitalityflow.com
Response Time: 24–48 hours
💚 Your Privacy Matters
By using our website, you consent to the terms of this Privacy Policy.
Vitality Flow is committed to protecting your personal information and respecting your rights under POPIA